Attention // Rehypothecation

Was just thinking ab attention rehypothecation right… so socials are a machine for extracting value & the algo has gotten, SO, fucking exceptional at tuning our feeds to amplify shit that pokes us & unearths primitive reflexes: outrage, fear, jealousy, lust, hope etc. cause that’s what keeps us scrolling. It’s less ab meaning & more ab selling; funneling reactions into impressions & clicks. The system optimizes for surface interaction, not depth, cause the algo can’t feel our deepest feelings, but it does know how long, to the ms, you left your finger down on this frame so you could read this. (but not here, this is my site not insta stories)

We are stuck in a loop, consuming stuff that’s crafted more to provoke instinctive responses than genuine thought. Who has the time to watch a 3 min vid w/ a cathartic arc? Nah, we are lazy. Conversations become shallow & fleeting, rarely offering anything truly insightful or lasting. Rather than enriching us, socials became a casino, feeding on raw impulse to monetize time, leaving only distraction behind. It is zero sum, but in this moment I’m excited by a recent convo with a friend - likening participants in crypto to characters from Wizard of Oz. I learned something. That will come back.